The initial step to creating a high-performance marketing campaign is for us to understand your business and identify your target market and demographics. The better we know your business and your competitors, the better we can help your business stand out and get more traffic.

Before we start to create a marketing campaign, which is supposed to increase traffic to your site we need to make sure that your website is designed and coded properly. The idea is not only to generate traffic to your site, but converting the visit into actual clicks and possible sales. That can only be achieved by delivering a visually pleasing and user friendly website.

There are three major ways to generate traffic on your site are SMO, SEM and SEO marketing. SEO is basically optimizing your website in order to obtain a better google ranking, SMO is about your social media presence, and lastly SEM is setting up and optimizing online paid advertising.

Now that we have all the necessary tools we can work out a budget tailored to our client needs, that will include a budget set for SEO and maintenance purposes (websites do need to be constantly maintained and updated nowadays). A solid social media plan including visual and relevant content and of if budget allows for it, a well-planned  google ad and social media ad campaign.